Head of Digital & CRM – London, United Kingdom

Job Overview

Job Title: Head of Digital & CRM

Work Location: London, United Kingdom

Salary £90,000 – £130,000

Job Requirements:

• Seasoned CRM & Digital leader, with experience ideally from an ecommerce, or retail environment.
• Experience of growing and overseeing high performing CRM & Digital teams
• Excellent understanding of CRM, loyalty, ecommerce and paid media
• Ideally educated to degree level in relevant subject

Job Roles:

• Lead a team of 8
• Manage & drive end to end engagement with customers
• Influencing customer behavior and brand perceptions to drive digital traffic.
• Your main focus will be on acquiring long term valuable customers and building engaging relationships with them.
• Although this is heavily weighted towards CRM (60%) the other (40%) will be looking after broader Digital Marketing.

Job Responsibilities

• Establish and develop the global CRM community within the business, sharing best practice
• Own and lead the loyalty programmes, improving awareness & engagement
• Review all systems and Customer Experience touchpoints and make recommendations on the performance
• Keep senior stakeholders engaged in the CRM and Digital transformation
• Develop and optimise Performance Marketing and Content landscape
• Deliver digital initiatives set out in annual marketing plan, continually innovate and challenge what the business is currently doing
• Deliver targeted CRM marketing across Email, SMS and Push – using data & insights to drive revenue

NOTE: Only Shortlisted candidates will be contacted

For interested candidates please send your CV to mchristie@welovesalt.com